“We began with a question: why hasn’t casual wear evolved? Round necks, polos, these everyday essentials have stayed the same for decades. In a world that upgrades everything else, we found a quiet space still waiting for care. So we decided to begin there with intention, not noise.”
Our Products
The Softest Cotton Story
Where comfort begins, with the finest premium cotton
Founded in 1954, Arizona Farms , USA
Grows 1% world’s rarest cotton
Softest , Proven
It starts in the fields, where the world’s softest, long-staple cotton is handpicked with care.
This isn’t ordinary cotton. It’s Supima , grown exclusively in the sunlit fields of California and Arizona, and harvested from the top 1% of the world’s cotton yield.
Its extra-long fibers make it twice as strong, naturally softer, and finest cotton in the world.
Real Difference
Every fiber is promise of durability, breathbility, and timeles comfort.
Features
Fiber Length
Feel smoother, Lasts longer
Supima Cotton
Extra long staple (≥1,5”)
Regular Indian Cotton
Short-Medium Staple (<1.1”)
Traceability
Comfort you can feel all day
Supima Cotton
Grown dye penetration, fades slower
Regular Indian Cotton
Common, no certified Tracing
Softness
Comfort you can feel all day
Supima Cotton
Silky, luxurious hand feel
Regular Indian Cotton
Short-Medium Staple (<1.1”)
Durability
Holds shae & feel after many wishes
Supima Cotton
Stronger yarn, less pilling
Regular Indian Cotton
Weaker pills & fades
Color Retention
Rich color stays vibrant longer
Supima Cotton
Extra long staple (≥1,5”)
Regular Indian Cotton
Short-Medium Staple (<1.1”)
Features
Fiber Length
Feel smoother, Lasts longer
Traceability
Comfort you can feel all day
Softness
Comfort you can feel all day
Durability
Holds shae & feel after many wishes
Color Retention
Rich color stays vibrant longer
Supima Cotton
Extra long staple (≥1,5”)
Grown dye penetration, fades slower
Silky, luxurious hand feel
Stronger yarn, less pilling
Extra long staple (≥1,5”)
Regular Indian Cotton
Short-Medium Staple (<1.1”)
Common, no certified Tracing
Short-Medium Staple (<1.1”)
Weaker pills & fades
Short-Medium Staple (<1.1”)
Product Comfort
It doesn’t just look good. It feels like nothing else you’ve worn.
- Barely there
- Effortless fit
- Breathes easy
Our Manufacturing
It’s not just made. It’s carefully built, layer by layer.
- Skilled hands
- Clean stitches
- Slow process
